For Desso, innovation is central in to everything we do. It is this commitment which sets us apart from the rest and ensures that we continue to deliver the superior products we are known for. A steady stream of new introductions are the result of our extensive investment in product design and development. At our headquarter in the Netherlands our in-house design department play a vital role in keeping Desso at the forefront of innovative carpet design. To remain innovative, we ask our customers for input in our design process. This outlook has led to a more formalized testing procedure in the form of focus groups. These are our Circles of Architects®, and this dialogue was first initiated at the end of 2007.